What We Are

We are third culture ambassadors of the Arab world, through cuisine and analog experiences and conversations. We are proud of the heritage, upbringing and blend that makes us unique and our ability connect with each of the parts that make up our whole and beyond.

Who We Are

We are a barbecue company. We make, craft and supply live fire cuisine experiences with the best ingredients and materials possible to a community of our family, friends and customers who will become so. We believe in the importance of family and the importance of human connection. We believe in the pursuit of dreams to their fullest and greatest extent. We believe there is no greater calling than to first discover this dream and to fight to pursue it relentlessly everyday. We believe in the process of cultivating character and crops of superlatives. In all of the above, and the spaces between these ideals and pursuits.

Why We Are

What we do is a bridge between all cultures of the world, in belief and in practice. We do it to reinforce those bridges that exist and to build bridges that do not. We do this for the people we call our community and hope they carry the fire of that torch to their communities. Magnified and amplified, we do this to keep the dark at bay and connect us all to the light. So bright is the light, we see it in ourselves and reflected ever so brightly back in each other.

Dubai Tastemakers: Hattem Mattar | Visit Dubai

How Food is Bringing People Together in The Emirates | It’s Possible: Food

#ABtalks Untold Stories with Hattem

The first Arab ‘pitmaster’ Hattem Mattar is using fire to ignite his future

He is that guy who is the life of the party. The centre of attention. The risk taker. The wise-cracker. The guy who was elected student president, but also had the most detentions. The guy who always gets into trouble, but never seems to let it bother him. more...

Hattem Mattar is the world’s first Arab pit master

Hattem Mattar is the world’s first Arab pit master, and is renowned for his Dubai based third culture Barbecue, Mattar, and The Farm house overlooking the souk Madinat. From grilled dessert and smoked brisket to underground lamb and whole smoked camel, Hattem and his menus have been featured on CNN more...

What barbecue taught Hattem Mattar about being a father

Being in the food business was never supposed to be about the food. This was supposed to be a classroom for the wolf cubs—my daughters. It was grown out of a hope to instill traits that I thought valuable. Traits that I hope to possess even as an adult. more...

 50 Years | 50 Faces 

Bringing Americans and Arabs together with food and fire, The Mattar Farm Kitchen grew out of Hattem Mattar’s childhood love for cooking and barbeque. The UAE’s first pitmaster was introduced to the taste of authentic American brisket at Southside Market & Barbeque in Houston, Texas in 2014 – a moment that would bring a new cuisine to the UAE’s already diverse and flavorful food scene.more...

UAE Pitmaster Hattem Mattar Featured in Giant National Capital Barbecue Battle

Meet the Arab world’s very first pitmaster,Hattem Mattar, a UAE chef who has used the power of food and storytelling to bring people together.He recently traveled over 8,000 miles to the United States to represent the UAE at the30th Annual National Capital Barbecue Battle. For three decades, this national event has brought world-renowned chefs, pitmasters, cookbook authors and more to DC to showcase the best of the BBQ world. more...